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Transaction Multiples for the Valuation of Private Companies

NetBooster / Total Management Oy

No EMAT : 18373
Announced Date : 03/07/2007
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : NetBooster

Target : Total Management Oy
Country : Finland
Sector of activity :
  • Business Services > Marketing & Communication Services
  • Internet Professional Services (B2B) > Internet > e-Marketing
  • Digital Marketing Agencies > Marketing Services > Marketing & Communication Services > Media - Communication > Search Engine Optimizer
Business Description :
Total Management Oy provides search engine marketing (SEM) and optimizing (SEO) services and Online media consulting and media campaign management in Finland, Sweden, Norway, Denmark, and Russia. >...

Transaction multiples available
EV/
Sales
EV/
Gross Profit
EV/
EBITDA
EV/
EBIT
Eq/
PBT
P/E Price
to Book
Specific
multiple(s)
Historic
Current
Rating : **
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « Marketing & Communication Services » = 30
  • Number of EMAT Reports / sub-sector « e-Marketing » = 122
  • Number of EMAT Reports / sub-sector « Search Engine Optimizer » = 11
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
10/07/2007 Level 3 Communications Servecast Ireland ** 18356
15/03/2007 The Mission Marketing Group April-Six England ** 18345

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

EMAT Report

► Each EMAT Report includes the detailed analysis of the transaction: deal rationale and structure, target business lines and financials (restated), valuation multiples (calculation and analysis).

 

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