Epsilon M&A Deal Report - Performics (formerly Doubleclick Performics Inc)
Transaction Multiples for the Valuation of Private Companies
Publicis Groupe / Performics (formerly Doubleclick Performics Inc)
No EMAT :
21474
Announced Date :
06/08/2008
Type :
Acquisition of Majority Stake
Deal Value :
Yes
Acquirer :
Publicis Groupe
Target :
Performics (formerly Doubleclick Performics Inc)
Country :
United States
Sector of activity :
- Internet Professional Services (B2B) > Internet > e-Marketing
- Digital Marketing Agencies > Marketing Services > Marketing & Communication Services > Media - Communication > Search Engine Optimizer
- Marketing Services > Marketing & Communication Services > Media - Communication > Database Marketing
Business Description :
Founded in 1998, Performics provides search engine marketing and related services for multi-channel marketers (retailers, catalog merchants, and other direct marketers). > Its methods make online...
Transaction multiples available
| EV/ Sales |
EV/ Gross Profit |
EV/ EBITDA |
EV/ EBIT |
Eq/ PBT |
P/E | Price to Book |
Specific multiple(s) |
|
|---|---|---|---|---|---|---|---|---|
| Historic | 
|
|||||||
| Current |
Rating :
*
|
|
Multiple available |
| n.s. | Multiple calculated, but not significant |
Source: Epsilon Research / EMAT
Comparable Transactions
- Number of EMAT Reports / sub-sector « e-Marketing » = 122
- Number of EMAT Reports / sub-sector « Search Engine Optimizer » = 11
- Number of EMAT Reports / sub-sector « Database Marketing » = 14
| Date | Acquirer | Target | Country | Multiples | See details |
| 18/05/2010 | dotDigital Group (formerly dotMailer Ltd) | Netcallidus (Formerly Whoop Internet Ltd) | England | * | 21471 |
| 07/07/2008 | seloger.com | Belles Demeures | France | ** | 21338 |
Source: Epsilon Research / EMAT
