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Transaction Multiples for the Valuation of Private Companies

Nielsen / Ebiquity Advertising Intelligence (AdIntel) Business

No EMAT : 94193
Announced Date : 13/02/2018
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : Nielsen

Target : Ebiquity Advertising Intelligence (AdIntel) Business
Country : United Kingdom
Sector of activity :
  • Internet Professional Services (B2B) > Internet > e-Marketing
Business Description :
The Advertising Intelligence Division of Ebiquity (Ad Intel) comprises advertising intelligence service operations. > The business comprises advertising monitoring platform, ePublisher validation...

Transaction multiples available
EV/
Sales
EV/
Gross Profit
EV/
EBITDA
EV/
EBIT
Eq/
PBT
P/E Price
to Book
Specific
multiple(s)
Historic
Current
Rating : **
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « e-Marketing » = 122
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
12/11/2018 Télévision Francaise 1 (TF1) Gamned! Paris * 94050
20/11/2017 Bygghemma Group Nordic WeGot Sweden ** 93808

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

EMAT Report

► Each EMAT Report includes the detailed analysis of the transaction: deal rationale and structure, target business lines and financials (restated), valuation multiples (calculation and analysis).

 

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