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Transaction Multiples for the Valuation of Private Companies

Reworld Media / TradeDoubler

No EMAT : 94282
Announced Date : 12/10/2018
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : Reworld Media

Target : TradeDoubler
Country : Sweden
Sector of activity :
  • Internet Professional Services (B2B) > Internet > e-Marketing
  • Specialized Software > Business Software > Software > Marketing Software
Business Description :
Founded by Martin Lorentzon and Felix Hagnö in 1999, Tradedoubler provides digital performance marketing services and solutions for publishers and advertisers. > Provides a portfolio of performance...

Transaction multiples available
EV/
Sales
EV/
Gross Profit
EV/
EBITDA
EV/
EBIT
Eq/
PBT
P/E Price
to Book
Specific
multiple(s)
Historic ns ns ns
Current
Rating : ***
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « e-Marketing » = 122
  • Number of EMAT Reports / sub-sector « Marketing Software » = 54
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
13/02/2018 Nielsen Ebiquity Advertising Intelligence (AdIntel) Business United Kingdom ** 94193
12/11/2018 Télévision Francaise 1 (TF1) Gamned! Paris * 94050

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

EMAT Report

► Each EMAT Report includes the detailed analysis of the transaction: deal rationale and structure, target business lines and financials (restated), valuation multiples (calculation and analysis).

 

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