Epsilon M&A Deal Report - Obtineo Netherlands Holding (formerly bigmouthmedia GmbH)
Transaction Multiples for the Valuation of Private Companies
LBi International / Obtineo Netherlands Holding (formerly bigmouthmedia GmbH)
No EMAT :
21481
Announced Date :
25/02/2010
Type :
Acquisition of Majority Stake
Deal Value :
Yes
Acquirer :
LBi International
Target :
Obtineo Netherlands Holding (formerly bigmouthmedia GmbH)
Country :
Netherlands
Sector of activity :
- Internet Professional Services (B2B) > Internet > e-Marketing
- Digital Marketing Agencies > Marketing Services > Marketing & Communication Services > Media - Communication > Search Engine Optimizer
Business Description :
Obtineo the new name of Bigmouthmedia, a search engine marketing specialist in Europe , following the commitment of a €40m private placement of new capital by The Carlyle Group, Cyrte Investments...
Transaction multiples available
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Rating :
*
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Multiple available |
| n.s. | Multiple calculated, but not significant |
Source: Epsilon Research / EMAT
Comparable Transactions
- Number of EMAT Reports / sub-sector « e-Marketing » = 122
- Number of EMAT Reports / sub-sector « Search Engine Optimizer » = 11
| Date | Acquirer | Target | Country | Multiples | See details |
| 06/08/2008 | Publicis Groupe | Performics (formerly Doubleclick Performics Inc) | United States | * | 21474 |
| 18/05/2010 | dotDigital Group (formerly dotMailer Ltd) | Netcallidus (Formerly Whoop Internet Ltd) | England | * | 21471 |
Source: Epsilon Research / EMAT
