Epsilon M&A Deal Report - Interactive Marketing Works
Transaction Multiples for the Valuation of Private Companies
TradeDoubler / Interactive Marketing Works
No EMAT :
18374
Announced Date :
25/07/2007
Type :
Acquisition of Majority Stake
Deal Value :
Yes
Acquirer :
TradeDoubler
Target :
Interactive Marketing Works
Country :
England
Sector of activity :
- Media - Communication > Marketing & Communication Services
- Internet Professional Services (B2B) > Internet > e-Marketing
- Digital Marketing Agencies > Marketing Services > Marketing & Communication Services > Media - Communication > Search Engine Optimizer
Business Description :
Established in 1999, Interactive Marketing Works Ltd ('IMW'), through its subsidiaries, provides search engine marketing services for online advertisers . > IMW Group consists of 2 trading entities:...
Transaction multiples available
| EV/ Sales |
EV/ Gross Profit |
EV/ EBITDA |
EV/ EBIT |
Eq/ PBT |
P/E | Price to Book |
Specific multiple(s) |
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|---|---|---|---|---|---|---|---|---|
| Historic | 
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| Current |
Rating :
**
|
|
Multiple available |
| n.s. | Multiple calculated, but not significant |
Source: Epsilon Research / EMAT
Comparable Transactions
- Number of EMAT Reports / sub-sector « Marketing & Communication Services » = 356
- Number of EMAT Reports / sub-sector « e-Marketing » = 122
- Number of EMAT Reports / sub-sector « Search Engine Optimizer » = 11
| Date | Acquirer | Target | Country | Multiples | See details |
| 03/07/2007 | NetBooster | Total Management Oy | Finland | ** | 18373 |
| 10/07/2007 | Level 3 Communications | Servecast | Ireland | ** | 18356 |
Source: Epsilon Research / EMAT
