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This report is accessible on EMAT, the reference database for private company acquisition multiples



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Transaction Multiples for the Valuation of Private Companies

Bilendi / respondi

No EMAT : 107156
Announced Date : 22/11/2021
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : Bilendi

Target : respondi
Country : Germany
Sector of activity :
  • Marketing Services > Marketing & Communication Services > Media - Communication > Database Marketing
Business Description :
Founded in 2005 by Dr. Lorenz Graef, Dr. Otto Hellwig, Dr. Bernad Batinic, and Martina and Jens Winicker, respondi is a player dedicated to data collection for market research in Europe . > Services...

Transaction multiples available
Gross Profit
P/E Price
to Book
Historic ns ns
Rating : **
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « Database Marketing » = 14
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
28/02/2020 Private group led by the management Spellman & Walker Direct England * 106897
16/11/2020 Private group led by BC Partners Keesing Media Group Netherlands ** 106601

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

EMAT Report

► Each EMAT Report includes the detailed analysis of the transaction: deal rationale and structure, target business lines and financials (restated), valuation multiples (calculation and analysis).


► Example of EMAT Report