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This report is accessible on EMAT, the reference database for private company acquisition multiples



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Transaction Multiples for the Valuation of Private Companies

Next Fifteen Communications Group (Next15) / Shopper Media Group (SMG)

No EMAT : 105832
Announced Date : 09/04/2021
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : Next Fifteen Communications Group (Next15)

Target : Shopper Media Group (SMG)
Country : United Kingdom
Sector of activity :
  • Marketing & Communication Services > Media - Communication > Marketing Services
Business Description :
Founded in 2008 by Joel Hopwood and Matthew Lee, Shopper Media Group (SMG) specialises in commerce marketing activation , connecting retailers and brands with shoppers at the point of purchase both...

Transaction multiples available
Gross Profit
P/E Price
to Book
Rating : *
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « Marketing Services » = 193
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
22/06/2020 Mediawan Groupe Troisième Œil (GTO Bis) Audiovisual Activities Paris * 105424
22/06/2020 Private Group led by the founders Mediawan Paris ** 105409

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

EMAT Report

► Each EMAT Report includes the detailed analysis of the transaction: deal rationale and structure, target business lines and financials (restated), valuation multiples (calculation and analysis).


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