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Transaction Multiples for the Valuation of Private Companies

YouGov / Consumer Panel Business of GfK SE

No EMAT : 113487
Announced Date : 07/07/2023
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : YouGov

Target : Consumer Panel Business of GfK SE
Country : Germany
Sector of activity :
  • Marketing Services > Marketing & Communication Services > Media - Communication > Digital Marketing Agencies
  • Professional Services > Business Services > Competitive Intelligence & Market Studies
Business Description :
GfK’s Consumer Panel Business is active in the data collection on household purchases. > Panels across 16 European countries, consisting of over 100,000 households. > Collects and provides data on...

Transaction multiples available
EV/
Sales
EV/
Gross Profit
EV/
EBITDA
EV/
EBIT
Eq/
PBT
P/E Price
to Book
Specific
multiple(s)
Historic
Current
Rating : **
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « Digital Marketing Agencies » = 106
  • Number of EMAT Reports / sub-sector « Competitive Intelligence & Market Studies » = 14
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
15/06/2023 Banijay Group Balich Wonder Studio s.r.l. Italy * 112881
30/05/2023 JCDecaux Italian and Spanish businesses of Clear Channel Outdoor Spain *** 112831

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

EMAT Report

► Each EMAT Report includes the detailed analysis of the transaction: deal rationale and structure, target business lines and financials (restated), valuation multiples (calculation and analysis).

 

► Example of EMAT Report