Epsilon M&A Deal Report - Consumer Panel Business of GfK SE
Transaction Multiples for the Valuation of Private Companies
YouGov / Consumer Panel Business of GfK SE
No EMAT :
113487
Announced Date :
07/07/2023
Type :
Acquisition of Majority Stake
Deal Value :
Yes
Acquirer :
YouGov
Target :
Consumer Panel Business of GfK SE
Country :
Germany
Sector of activity :
- Marketing Services > Marketing & Communication Services > Media - Communication > Digital Marketing Agencies
- Professional Services > Business Services > Competitive Intelligence & Market Studies
Business Description :
GfK’s Consumer Panel Business is active in the data collection on household purchases. > Panels across 16 European countries, consisting of over 100,000 households. > Collects and provides data on...
Transaction multiples available
| EV/ Sales |
EV/ Gross Profit |
EV/ EBITDA |
EV/ EBIT |
Eq/ PBT |
P/E | Price to Book |
Specific multiple(s) |
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|---|---|---|---|---|---|---|---|---|
| Historic | 
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| Current |
Rating :
**
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Multiple available |
| n.s. | Multiple calculated, but not significant |
Source: Epsilon Research / EMAT
Comparable Transactions
- Number of EMAT Reports / sub-sector « Digital Marketing Agencies » = 107
- Number of EMAT Reports / sub-sector « Competitive Intelligence & Market Studies » = 15
| Date | Acquirer | Target | Country | Multiples | See details |
| 15/06/2023 | Banijay Group | Balich Wonder Studio s.r.l. | Italy | * | 112881 |
| 30/05/2023 | JCDecaux | Italian and Spanish businesses of Clear Channel Outdoor | Spain | *** | 112831 |
Source: Epsilon Research / EMAT
